There is a way out

In an industry full of shysters, Debt Cutter are the good guys.’We care because we’ve been there’ is their mantra (and their truth) and every part of the organisation is focussed about helping people get out of debt and back on their feet again. BLOKE were asked to help build their brand and differentiate themselves from the plethora of companies that ultimately just compound the problem.

CHARACTER DESIGN

Meet Johnny Debt. He’s a likeable everyday Aussie bloke who’s happened to get himself into a bit of financial trouble. BLOKE created Johnny to enable a little empathy and show a real understanding of what our target audience is going through. He makes a great letterbox drop!

WEB DESIGN

BLOKE have completely redesigned the website with a much cleaner UX to help people navigate more easily to the help they need.
Click here to view the site.

60S DIRECT RESPONSE TVC

Daytime TV is dominated by people yelling at you. Johnny Debt allows us to show a little empathy while still having a very strong call to action.

BUSBACKS, PRINT, COLLATERAL, ETC

BLOKE have created the entire suite of material for Debt Cutter.