Meet Johnny Debt. He’s a likeable everyday Aussie bloke who’s happened to get himself into a bit of financial trouble. BLOKE created Johnny to enable a little empathy and show a real understanding of what our target audience is going through. He makes a great letterbox drop!
BLOKE have completely redesigned the website with a much cleaner UX to help people navigate more easily to the help they need.
Click here to view the site.
Daytime TV is dominated by people yelling at you. Johnny Debt allows us to show a little empathy while still having a very strong call to action.
BLOKE have created the entire suite of material for Debt Cutter.