This idea leverages our deep psychological need for acceptance and positions McGuigan Wines as the benchmark for quality. The alliteration of ‘Bring a McGuigan’ also helps educate people how to say the name and provides strong recall.

30S TVC

If you need to impress – Bring a McGuigan
If you want to look like you know what you’re talking about – Bring a McGuigan
If you want to show a little respect – Bring a McGuigan
In fact, whatever the occasion – Bring a McGuigan

DINNER AT THE IN-LAWS

REFRIENDING AN UNFRIENDED FRIEND

TAKING ONLINE DATING OFFLINE